To get your product or service noticed, you need to advertise. It’s a given, consumers get bombarded with ads on a daily basis. In the end, the more visibility your brand gets, the better your chances of getting that potential customer to choose you over someone else.
Now advertising can be costly but luckily since the rise of new technology, the internet makes targeted advertising affordable and effective. So now you want to advertise online, but what can you expect from running an ad campaign or getting to the top of Google’s first page? This article will help answer those questions. Here are the top 3 online goals behind an online presence:
1. Increase Business Revenue
Increasing revenue often results in reaching new customers or helping existing customers become repeat customers. This is usually the most important online goal for businesses. But to increase revenue, you need to find a way to get the sale from your potential customers. To make the sale, you may need customers to sign up for a program or buy a particular product. In the online world, this is called a Conversion. Conversions are the actions a person performs to become a true customer. In other words, a conversion is whatever the client needs to do so that you are in a better position to make the sale.
Now lets determine the action that constitutes a conversion. For my friend Mike, the insurance broker, an online conversion happens when a customer calls to setup a meeting or emails him for more information. For my friend Jean who sells car accessories, a conversion means a customer walks through the store front or buys his product online.
2. Decrease costs and save time
Another online goal can be to decrease costs and save time. Make your resources available to clients online so that you spend less time responding to email and more time working on improving your business and servicing your existing customers. For example, you can have a FAQ with frequently asked questions that your customers can refer to before picking up the phone and calling you. This way, you are making your website work for you. Let it answer the questions so that you can save time and be more productive in your work day.
3. Increase client satisfaction
Your online goal might be to increase customer satisfaction. Let’s take an insurance broker as an example. To increase satisfaction online, an insurance broker could publish an article that would be helpful to clients like “The 5 Biggest Mistakes To Avoid When Buying Insurance”. Or if you are short on time and can not write the article, you can share an article already written by someone else that you think your clients might enjoy. In doing so, you are showing your clients that you have their best interest in mind and are educating them on the industry.
Now that we’ve clarified your online goal, my next article will showcase the online customer funnel. This will help you visualize how you can increase revenue and reach your most important online goal.
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