So how does one go about getting free advertising online ? First let’s set the context. In the past, when customers were looking for a business online, they may have used their desktop computer at home to search for a business’ website. Websites involve time to create, design and can get expensive. Costs include technical help from a web developper, maintenance and the domain.
In 2016, all of that has changed. Although some customers might be at home on their computers, others are on the go using their smartphone. This being the new reality, there are now many free online advertising channels to promote your business.
Examples of channels that help you get free advertising online include review sites such as Yelp, Urbanspoon and TripAdvisor. There are also social media sites like Facebook, LinkedIn and Instagram. In the early 2000s, having a website was crucial for an effective web presence, while today it is not always the case. Hence, if you don’t have the budget for a website today, start with those free online advertising platforms.
Here are some interesting statistics about mobile users from Google. These generally lead to free advertising online:
– 85% of smartphone users have searched for local information
– 81% have taken action as a result
– 40% visited in-person
– 35% called a business after searching
Many of these smartphone users were able to reach a company because that business used free advertising online. This is why an effective web strategy has never been more important in today’s digital age. If you want to compete, you have to be one step ahead of your rivals and set the tone in your industry. Be the expert your potential customers are looking for. Start by exhausting your free online advertising options and then consider paid web marketing alternatives.
There are certainly some cases where building a website is unavoidable. For example, if you plan on selling products or services online then you will need a website with e-commerce functionality. I would advise doing your homework before deciding on a provider. Look for firms that have a solid track record of delivering great website functionality and design at a good price.
Flickr Social Media