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Free Advertising Online – Promoting your local business

Free Advertising Online – Promoting your local business

So how does one go about getting free advertising online ? First let’s set the context. In the past, when customers were looking for a business online, they may have used their desktop computer at home to search for a business’ website. Websites involve time to create, design and can get expensive. Costs include technical help from a web developper, maintenance and the domain. In 2016, all of that has changed. Although some customers might be at home on their computers, others are on the go using their smartphone. This being the new reality, there are now many free online advertising channels to promote your business. Examples of channels that help you get free advertising online include review sites such as Yelp, Urbanspoon and TripAdvisor. There are also social media sites like Facebook, LinkedIn and Instagram. In the early 2000s, having a website was crucial for an effective web presence, while today it is not always the case. Hence, if you don’t have the budget for a website today, start with those free online advertising platforms. Here are some interesting statistics about mobile users from Google. These generally lead to free advertising online: – 85% of smartphone users have searched for local information – 81% have taken action as a result – 40% visited in-person – 35% called a business after searching Many of these smartphone users were able to reach a company because that business used free advertising online. This is why an effective web strategy has never been more important in today’s digital age. If you want to compete, you have to be one step ahead of your rivals and set...
YaP – Building Your Online Presence

YaP – Building Your Online Presence

In January 2015, I branched out on my own and founded Your Ad Potential; YaP. YaP’s mission is to help small business owners, entrepreneurs and freelancers build an effective online presence. My credentials include over 5 years of work experience in Digital and Traditional Marketing, a Bachelor of Technology from Ryerson University in Graphic Communications Management as well as a Google Adwords Certification. This is the first of many articles I will post about building an online presence for your business. I will give the same advice I give my clients, specifically, small business owners. So how will YaP’s services help you build an online presence? I use an adaptive web marketing model, catered to your needs. YaP’s main packages are SEO (search engine optimization) and SEM (search engine marketing).Depending on your goals, we will start with one or the other to increase your online presence, while generating more sales for your business.  I also offer consultation and implementation services in the areas of UX (User experience), Email Marketing, Android & IOS App Development and Mobile Responsive Web Design.  You can use this blog as a source for everything web marketing. I will cover different topics starting with how to promote your local business. Finally, feel free to contact YaP if you have any questions about developing an effective online...