I’m sure you’ve been hearing a lot about web marketing and it’s importance. Now that you’ve grasped this concept, let’s talk about why a potential customer would choose to do business with you over your competition. Two words “Value Add”. What is your business value-add? Even though you might not list this information online yet, you probably think about it all the time.
Unfortunately, thoughts alone won’t translate into immediate revenue. You need to clearly list the value-add of your business on the web so that potential customers can contact you. For example, my friend Bhaskar Goswami who co-founded Daana; an organization that provides pay-it-forward wellness and yoga classes, has emphasized his knowledge of not only Yoga Training but other modern lifestyle improvement techniques. Now that you understand the importance of communicating your value-add on the web, here are the top 3 places you should mention it:
Consider your experience when going to a restaurant. You walk in, the place looks wonderful. There are big bright windows overlooking the lake, tasteful art and murals to decorate the place and even a menu that offers anything you could ask for. But how long did it take the hostess to greet you when you walked in? Did it take the waiter 25 minutes to grab your drink order? Did the meal live up to expectations? All of these things come into play when we talk about client experience or in the web world, user experience. read more…
So how does one go about getting free advertising online ? First let’s set the context. In the past, when customers were looking for a business online, they may have used their desktop computer at home to search for a business’ website. Websites involve time to create, design and can get expensive. Costs include technical help from a web developper, maintenance and the domain.
In 2016, all of that has changed. Although some customers might be at home on their computers, others are on the go using their smartphone. This being the new reality, there are now many free online advertising channels to promote your business. read more…
Mobilegeddon is among us and Google is just getting started. It is estimated that 77% of top-ranked websites on the first page have a mobile friendly website. There are likely many more to follow-suit since more and more businesses depend on their search engine ranking to generate sales revenue.
In this post, I will show you what a mobile friendly website looks like. I will also provide a link to a 30 second test that will determine if your website is mobile friendly. read more…
To get your product or service noticed, you need to advertise. It’s a given, consumers get bombarded with ads on a daily basis. In the end, the more visibility your brand gets, the better your chances of getting that potential customer to choose you over someone else.
Now advertising can be costly but luckily since the rise of new technology, the internet makes targeted advertising affordable and effective. So now you want to advertise online, but what can you expect from running an ad campaign or getting to the top of Google’s first page? This article will help answer those questions. Here are the top 3 online goals behind an online presence:
- Business Value Add – Top 3 Places to Mention your Value Add on the Web
- User Experience – 3 Tips to Help Improve UX on your website
- Free Advertising Online – Promoting your local business
- Mobile Friendly Websites – Top 3 Best Responsive Design Practices
- Clarify your online goal – Top 3 Online Goals behind a web presence