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Business Value Add – Top 3 Places to Mention your Value Add on the Web

Business Value Add – Top 3 Places to Mention your Value Add on the Web

I’m sure you’ve been hearing a lot about web marketing and it’s importance. Now that you’ve grasped this concept, let’s talk about why a potential customer would choose to do business with you over your competition. Two words “Value Add”. What is your business value-add? Even though you might not list this information online yet, you probably think about it all the time. Unfortunately, thoughts alone won’t translate into immediate revenue. You need to clearly list the value-add of your business on the web so that potential customers can contact you. For example, my friend Bhaskar Goswami who co-founded Daana; an organization that provides pay-it-forward wellness and yoga classes, has emphasized his knowledge of not only Yoga Training but other modern lifestyle improvement techniques. Now that you understand the importance of communicating your value-add on the web, here are the top 3 places you should mention it: 1. Value-Add in the Meta Description What is a meta description? And why should I mention my business value-add in my meta description? Those are great questions. If you’re like me and more visual, take a look at the screenshot below from this Aluminum Windows Company that shows you what a meta description is. As you know, a good way to find a business online is to go through search engine (ex: Google, Yahoo, Bing). To help you appear in the search results, you should have a meta description written for each page on your website. This is the first thing users will see before they decide whether or not to click through from Google. They say you only have one chance at a first impression, so here’s your...
User Experience – 3 Tips to Help Improve UX on your website

User Experience – 3 Tips to Help Improve UX on your website

Consider your experience when going to a restaurant. You walk in, the place looks wonderful. There are big bright windows overlooking the lake, tasteful art and murals to decorate the place and even a menu that offers anything you could ask for. But how long did it take the hostess to greet you when you walked in? Did it take the waiter 25 minutes to grab your drink order? Did the meal live up to expectations? All of these things come into play when we talk about client experience or in the web world, user experience. User experience has become the pinnacle of web development. Sure you can wow somebody with a great looking website design, but if you confuse, frustrate or irritate them, their experience will be bad and they will never return. A greater user experience leads to more revenue, positive word of mouth, increased engagement rates and faster growth. Hence, you want to make sure that you build your website with UX (user experience) in mind and give your visitors a seamless experience. To help you create happy visitors, I’ve compiled a list of 3 fixes to improve user experience on your website or landing page:   1. Optimize for Mobile and Tablet Users Mobile Users have surpassed desktop visitors so why is your website not mobile responsive? Users don’t want to have to zoom into every page and adapt their device to your website. Instead, they want your website to adapt to their device. You could lose up to 50% of the traffic to your website if you don’t move quickly. Solution Start with the Google Mobile...
Free Advertising Online – Promoting your local business

Free Advertising Online – Promoting your local business

So how does one go about getting free advertising online ? First let’s set the context. In the past, when customers were looking for a business online, they may have used their desktop computer at home to search for a business’ website. Websites involve time to create, design and can get expensive. Costs include technical help from a web developper, maintenance and the domain. In 2016, all of that has changed. Although some customers might be at home on their computers, others are on the go using their smartphone. This being the new reality, there are now many free online advertising channels to promote your business. Examples of channels that help you get free advertising online include review sites such as Yelp, Urbanspoon and TripAdvisor. There are also social media sites like Facebook, LinkedIn and Instagram. In the early 2000s, having a website was crucial for an effective web presence, while today it is not always the case. Hence, if you don’t have the budget for a website today, start with those free online advertising platforms. Here are some interesting statistics about mobile users from Google. These generally lead to free advertising online: – 85% of smartphone users have searched for local information – 81% have taken action as a result – 40% visited in-person – 35% called a business after searching Many of these smartphone users were able to reach a company because that business used free advertising online. This is why an effective web strategy has never been more important in today’s digital age. If you want to compete, you have to be one step ahead of your rivals and set...
Mobile Friendly Websites – Top 3 Best Responsive Design Practices

Mobile Friendly Websites – Top 3 Best Responsive Design Practices

Mobilegeddon is among us and Google is just getting started. It is estimated that 77% of top-ranked websites on the first page have a mobile friendly website. There are likely many more to follow-suit since more and more businesses depend on their search engine ranking to generate sales revenue. In this post, I will show you what a mobile friendly website looks like. I will also provide a link to a 30 second test that will determine if your website is mobile friendly.So what does it mean to have a mobile friendly website? Well just ask google. They have provided a mobile friendly testing tool that will tell you if your website is mobile friendly in just seconds. Google told us that on April 21st, there could be consequences on websites that are not mobile responsive and they have even provided us with tools to test it out. Now you can’t say they didn’t warn you and although they may not have penalized you yet, it’s really only a matter of time. So whenever you are ready to take the plunge into creating a mobile responsive website, here are some best practices to live by. 1. Focus on User Experience Don’t integrate too many bells and whistles if you don’t have to. Keep your mobile site simple and easy to navigate with eye-catching tag lines and an obvious call to action. For example, If it’s phone calls you are looking to generate, make sure your business phone number  is in your header with big bright letters. This will entice people to call your business and get more information. Also, I...
Clarify your online goal – Top 3 Online Goals behind a web presence

Clarify your online goal – Top 3 Online Goals behind a web presence

To get your product or service noticed, you need to advertise. It’s a given, consumers get bombarded with ads on a daily basis. In the end, the more visibility your brand gets, the better your chances of getting that potential customer to choose you over someone else. Now advertising can be costly but luckily since the rise of new technology, the internet makes targeted advertising affordable and effective. So now you want to advertise online, but what can you expect from running an ad campaign or getting to the top of Google’s first page? This article will help answer those questions. Here are the top 3 online goals behind an online presence: 1. Increase Business Revenue Increasing revenue often results in reaching new customers or helping existing customers become repeat customers. This is usually the most important online goal for businesses. But to increase revenue, you need to find a way to get the sale from your potential customers. To make the sale, you may need customers to sign up for a program or buy a particular product. In the online world, this is called a Conversion. Conversions are the actions a person performs to become a true customer. In other words, a conversion is whatever the client needs to do so that you are in a better position to make the sale. Now lets determine the action that constitutes a conversion.  For my friend Mike, the insurance broker, an online conversion happens when a customer calls to setup a meeting or emails him for more information. For my friend Jean who sells car accessories, a conversion means a customer...