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Business Value Add – Top 3 Places to Mention your Value Add on the Web

Business Value Add – Top 3 Places to Mention your Value Add on the Web

I’m sure you’ve been hearing a lot about web marketing and it’s importance. Now that you’ve grasped this concept, let’s talk about why a potential customer would choose to do business with you over your competition. Two words “Value Add”. What is your business value-add? Even though you might not list this information online yet, you probably think about it all the time. Unfortunately, thoughts alone won’t translate into immediate revenue. You need to clearly list the value-add of your business on the web so that potential customers can contact you. For example, my friend Bhaskar Goswami who co-founded Daana; an organization that provides pay-it-forward wellness and yoga classes, has emphasized his knowledge of not only Yoga Training but other modern lifestyle improvement techniques. Now that you understand the importance of communicating your value-add on the web, here are the top 3 places you should mention it: 1. Value-Add in the Meta Description What is a meta description? And why should I mention my business value-add in my meta description? Those are great questions. If you’re like me and more visual, take a look at the screenshot below from this Aluminum Windows Company that shows you what a meta description is. As you know, a good way to find a business online is to go through search engine (ex: Google, Yahoo, Bing). To help you appear in the search results, you should have a meta description written for each page on your website. This is the first thing users will see before they decide whether or not to click through from Google. They say you only have one chance at a first impression, so here’s your...